• ProQuest Business

    ProQuest Business

    • Great for finding articles on specific topics from a wide range of high quality information sources - try searches such as "public relations strategy"; ethics and "public relations"; "content marketing" and more...
    • Particularly good for articles in academic journals but also includes general interest magazines and specialist trade publications as well as market research. 
    • Also includes newspapers (from European Newsstream) such as the tabloids (Sun/Daily Mail etc.) and broadsheets (Times/Guardian etc.) so you can compare content.  Watch the newspaper searching video.

    Access:   
    • On campus - use the link above.   
    • Off campus - use the link above and enter your University username and password.  

    Why can't I access the full text of an article?

    Need more help?



    More Videos:

    These older videos cover basic searches for management and marketing topics, but ProQuest business is also excellent for PR - try searches such as "public relations strategy"; ethics and "public relations"; "content marketing" and "public relations"; or "crisis management".




    I can't access the full text of an article

    • Some results will just provide a Citation/Abstract (a short summary rather than the full article):

      • Use this to decide if the full text is worth reading. 
      • If there is no Full Text link, use the IS IT @ SSU icon to see if it is available anywhere else. 
      • If it is not and you really need it for your assignment, get a free inter-library loan

    • Alternatively, restrict your search to Full Text using the options provided.