• Other eResources

    WARC

    Fabulous resource - used by commercial marketing and advertising departments to keep up to date with current marketing communications and advertising news, trends, campaigns, and awards. Great for journal articles, case studies, campaigns and company profiles.

    LOGIN OFF CAMPUS: use your University details.

    For more help, see our WARC factsheet or access the WARC help pages and download the User Guide for Universities


    Mintel 

    UK market research for your assignments: facts/figures/statistics on market trends, forecasts and more! Some international comparisons are also available.

    LOGIN OFF CAMPUS: use your University details

    More help on using Mintel: user guides and tutorials 


    Source Creative 

    This showcases the world's best TV advertising, virals, short films and promos with an archive of over 50,000 pieces of work.  Search by agency, production company, director, editor or post-production house.

    LOGIN ON and OFF CAMPUS: USE THIS LINK.  A non-university username and password is required (you need to be logged into Solent Online Learning and enrolled to view the password page)


    Creative Club  

    Creative Club includes information on UK adverts in all formats.  It's the UK's largest advertising archive with over 1.5 million advertisements.  Search by company, brand or sector, for TV, Press, Direct Mail, Outdoor, Internet, Cinema and Radio ads. Storyboards and advertisements are available to download.


    LOGIN ON and OFF CAMPUS:
     use your University details


    BRAD

    An excellent source for British advertising rates and circulation data for newspapers and magazines and some televisions.

    LOGIN ON and OFF CAMPUS: USE THIS LINK
    A non-university username and password is required.  
    To view the login details, you must login to Solent Online Learning and enrol on the passwords page.


    TGI Sales TAB

    TGI (Target Group Index) is a database of market data gathered by consumer surveys. These surveys cover product and brand use, leisure activities, use of services, media exposure and preferences, attitudes and motivations and demographics. Compare and contrast data from different topics!

    LOGIN ON and OFF CAMPUS: USE THIS LINK - non-university username and password is required.
    To view the login details, you must login to Solent Online Learning and enrol on the passwords page.

    For more help, see the new TGI Solent Presentation or watch this video (slightly dated but explains how to use TGI very clearly and succinctly).


    Statista

    Access to more than 1.5 million statistics, forecasts, dossiers, reports and infographics on 80.000 topics from more than 18,000 sources.

    LOGIN OFF CAMPUS: Click on Campus Login, Choose Southampton Solent University and Login using your 
    University details  

    Help video for using Statista
     (please note - do not create an individual account, just use your University details) 


    Retail Week online

    Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity.  For more information, see our Retail Week factsheet.

    You must register with your UNIVERSITY EMAIL to use this service. 
    Follow the registration and login instructions to complete this process.
    To view the details, you must login to Solent Online Learning and enrol on the passwords page.

    LOGIN ON and OFF CAMPUS: USE THIS LINK 
    To view the login details, you must login to Solent Online Learning and enrol on the passwords page.


    BoB 

    Allows you to record and view TV programmes from all the major channels.

    LOGIN ON and OFF CAMPUS: Use your University username and password.

    More information on accessing and using BoB


    COBRA

    The Complete Business Reference Adviser - all the information you need to run or start up a business...law, employment, marketing, health and safety, market research and more...

    LOGIN OFF CAMPUS: USE THIS LINK (a non-University login is needed). You must be logged into the Portal to view this page.

    More information on accessing and using COBRA


    FAME

    Figures for companies and industries! Consolidated accounts, company comparisons (Peer Analysis), market sector reports (Statistical Analysis), share prices...

    You can now use FAME - New for basic information in a easy format.  You must continue to use the existing interface for graphs and peer analysis.  

    Need international companies?  Use OSIRIS instead.


    LOGIN ON and OFF CAMPUS: 
    use your University details


    More information on accessing and using FAME (from the Accountancy subject guide)


    Social Sciences Citation Index (Web of Science)

    Provides comprehensive coverage of the world's most important and influential social sciences research, covering over 8000 top academic journals including all references, from 1956.


    LOGIN OFF CAMPUS: use your University details.


    Extra resources...


    There are many other eResources you might want to try.
    Select the appropriate category and GO to view recommended databases.